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Best bum 'wins' less-coveted award

{ Date Posted:
March-10-2009 10:54
Comments: 477 }
A European women's group has named a Sloggi advert as the most degrading advertisement of the year.

The ad that reads 'On Special Offer' (left) by Swiss underwear giant, Sloggi, has won the award for "promoting pornography and prostitution" by a French and Swiss feminist organisation, Guard Dogs.

Pics: See the Sloggi Best Bum competition
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The group also served the "gratuitous nudity that has nothing to do with the product" award to coffee company Lavazza.

What do you think? Are these awards necessary? Have you seen an ad that offended you? Is this ad sexist? Throw your sexist arguments around below.

We love controversy at FHM, see more of it here:

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Comments (477)

  • Posted 10 Mar 2009 by Qwerty
    I think a bum that great should be shown off wherever possible
    Report this »
  • Posted 10 Mar 2009 by Joanne
    That's a very sexist advertisment and those women were right to award it so.
    Report this »
  • Posted 13 Mar 2009 by ian
    should be more of this, weres the biill boards
    Report this »
  • Posted 15 Mar 2009 by Trayne
    If you've got it flaunt it that is all :)
    Report this »
  • Posted 15 Mar 2009 by corbin
    well i think if these women choose to show off their bodies like this, why stop them? its their choice, its not degrading them at all.....To be honest i think only the ugly women who are jealous of these good-looking women are the ones creating such an uproar, because theres not much wrong with those adds.
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